Doosan Bobcat Transitions to the Bobcat name

Doosan Bobcat, a company within the Doosan Group, has recently announced its global branding strategy, rebranding several product lines under the Bobcat name. Let’s delve into the details of this transition:

1. Rebranding Under Bobcat

   • Doosan Portable Power (DPP): A leading global manufacturer of air compressors, mobile generators, and light towers.
   • Doosan Industrial Air (DIA): Known for its comprehensive rotary air compressor lines.
   • Doosan Industrial Vehicle (DIV): A supplier of quality material handling equipment, including forklifts.
   • All these product lines will now rebrand under the Bobcat trade dress in North America and applicable markets worldwide.

2. Why Bobcat?

   • Bobcat, an iconic brand in the compact equipment industry, aims to leverage its strong reputation and brand equity.
   • By incorporating Doosan products into their portfolio, Bobcat seeks to enhance the overall customer experience and provide additional solutions through their trusted brand.

3. Changes and Quality Assurance

   • The rebranded Bobcat Doosan products will undergo design and aesthetic changes to align with the Bobcat brand.
   • Pricing will remain consistent with previous Doosan products, ensuring no additional expenses for customers.
   • The quality of the equipment will continue to be durable and reliable, maintaining the high standards associated with Doosan.

4. Where to Find Re-branded Bobcat Equipment

   • Quantum's new Bobcat page

This strategic move aims to strengthen brand recognition, create a cohesive customer experience, and expand Bobcat’s footprint, making their equipment accessible to more customers worldwide.